The more email addresses you have, the more the value of Listen360 increases. We want to provide you with a few suggestions that may help increase the number you already have or get you started if you don’t have any at this time.
Below is a sample phone script that allows you to easily explain to your customers that you would like their email address in order to address any concerns they may have and to provide them with the best possible products/services. Following the phone script is a sample letter you can print on your letterhead and send to your customers through regular mail. For even better results, we recommend that you include a postage-paid envelope pre-addressed to you.
Both the script and the letter are intended as samples only; after inserting the specific information noted in the script and the letter, you may want to additionally personalize the actual script/letter you use to more accurately reflect your business.
Sample phone script
Hello, this is [insert caller's name], calling from [insert company name]. I just wanted to make you aware that in our continual efforts to refine our products and services to make them more valuable to our customers, we are making every effort to listen to your feedback, address any issues you may have, and to implement customer suggestions that may benefit our entire customer base. To that end, [insert franchise name] is using a customer loyalty tool called Listen360 that enables you to make us aware of any concerns you may have about the service you've received from us and also let us know when you think we're doing a great job.
After we've provided service to you, Listen360 sends you an email requesting feedback that has only two questions and takes fewer than 30 seconds to complete. To send this email to you, we need to have an active email address for you -- please understand that your email address will not be transferred or sold to any third party and will be used only to allow us to receive your feedback about our services. To ensure we give you the best possible service in the future, would you be willing to provide me with your email address?
We genuinely appreciate your assistance and willingness to help us provide you with the best possible products and services we can! We look forward to serving you again in the near future.
Sample letter template
See attachment for sample letter template in Microsoft Word format.